Packaging
Lavash
Inspired by the authenticity and tradition behind Lavash, we approached the packaging design with a focus on simplicity and warmth. As Lavash is Armenia’s national bread, we infused the design with details from Armenian history, blending traditional elements with a modern aesthetic. Ornamental patterns and subtle cultural motifs were thoughtfully integrated to celebrate Armenia’s rich heritage. Additionally, we created a distinctive logo that features a graphic representation of Lavash, reinforcing the product’s identity. By combining these national symbols with a contemporary style, the packaging reflects both the timelessness of Lavash and the innovation behind its presentation. The result is a design that honors tradition while appealing to today’s market.
ABOUT PROJECT
Materials Used in Lavash Packaging Design
For the Lavash packaging, we selected ordinary cellophane as the primary material, chosen for its practicality and freshness-preserving qualities. The transparent nature of cellophane not only showcases the beautiful, handmade appearance of the Lavash but also adds an inviting touch. To enhance the design, we utilized high-quality printing techniques to apply the intricate patterns and cultural motifs directly onto the cellophane. This approach allows the vibrant graphics to stand out while maintaining a clean, modern look that complements the traditional essence of Lavash. The combination of these materials ensures that the packaging is both functional and visually appealing.
Motivation
Motivation
Our motivation for the Lavash packaging design was to create something that would honor the deep cultural significance of Lavash while giving it a modern appeal. We wanted to respect Armenian traditions by incorporating historical details and national symbols, all while ensuring the design felt fresh and relevant. The goal was to create a balance between heritage and innovation, showcasing the authenticity of Lavash while making it accessible and attractive to a contemporary European audience.
PROJECT FOR
Foodish process, package and produce food under the registered trademark ARAX, which has been synonymous with quality and healthful products at a reasonable price for several years.
