Label Design
Fruit Vodka
The Fruit Vodka label design for apricot and mulberry emphasizes a hand-drawn, vintage aesthetic reminiscent of an old postage stamp. Graphic images of the apricot and mulberry fruits are beautifully illustrated to capture their essence, creating a charming and nostalgic appeal. To differentiate the two labels, we employed distinct colors that correspond to each fruit, enhancing their individuality while maintaining a cohesive brand identity. This thoughtful approach results in a unique presentation that honors the natural flavors of the vodka.
ABOUT PROJECT
The labels for the apricot and mulberry fruit vodka were printed on textured and subtle yellow hue paper, adding a rich tactile quality to the design
To evoke the charm of vintage postage stamps, we employed a unique die-cut shape that mimics the perforated edges typical of traditional stamps. This thoughtful choice of materials not only reinforces the nostalgic aesthetic but also creates a memorable and engaging presentation that reflects the essence of the fruit vodka inside.
Motivation
Motivation
The motivation behind the label design for the apricot and mulberry fruit vodka was to create a visual representation that captures the essence of the fruits while evoking a sense of nostalgia. We aimed to honor traditional craftsmanship through a hand-drawn aesthetic, reminiscent of vintage postage stamps. This approach not only pays homage to the rich heritage of fruit distillation but also appeals to consumers seeking authenticity and uniqueness in their spirits. By combining artistic elements with modern design sensibilities, we sought to create a label that stands out on the shelf while inviting customers to explore the delightful flavors within.
PROJECT FOR
The Wine Brandy Factory of Hoktemberian was founded in 1942 in the village of Lenughi. After privatization in 1995, it was renamed MAP CJSC.
