Label Design Packaging
Pomegranate Wine
Inspired by the natural beauty of a real pomegranate, this label embraces a minimalist aesthetic. We crafted a striking graphic representation of the fruit, blending clean lines with intricate details. Through the careful use of various materials, we enhanced its texture and depth, creating a label that is both elegant and evocative, perfectly capturing the essence of the wine within.
The packaging for wine follows the same minimalist approach as the label, maintaining a seamless visual identity. Using the same rich colors and graphic representation of the pomegranate, we extended the design across the packaging. The result is a cohesive and elegant presentation.
ABOUT PROJECT
The materials and textures were chosen carefully to enhance the overall aesthetic.
By using a variety of materials, the goal was to emphasize the design’s elegance and tactile appeal. The label features the subtle use of red foil, adding a luxurious sheen that reflects the deep, rich tones of the pomegranate. To further elevate the visual experience, the pomegranate graphic was brought to life through the use of embossed stamps, creating a textured surface that invites touch and enhances the depth of the design. These thoughtful material choices reinforce the wine’s premium quality and craftsmanship.
Motivation
Motivation
Our motivation was to create a design that not only visually communicates the essence of the wine but also resonates with the authenticity of the ingredients.
The pomegranate, a symbol of richness and vitality, became the focal point. By using its form in a minimalist yet impactful way, we sought to reflect the purity and craftsmanship of the wine itself. Every detail, from the choice of materials to the balance of color, was driven by a desire to honor tradition while offering a fresh, modern appeal to the consumer.
The result is a cohesive and elegant presentation that highlights the wine’s premium quality while staying true to its natural inspiration.
PROJECT FOR
The Wine Brandy Factory of Hoktemberian was founded in 1942 in the village of Lenughi. After privatization in 1995, it was renamed MAP CJSC.
