Label Design
Noyan Tapan Reserve
Inspired by tradition and craftsmanship, the Noyan Tapan Reserve label features a clean, matte white design that highlights the wine’s quality. Bold red accents emphasize key details like grape variety and vintage, creating striking yet balanced contrast.The structured typography echoes vintage documents, reinforcing authenticity, while subtle elements—like the bird icon and vertical “RESERVE” text—add a quiet sense of prestige. Each bottle is hand-numbered, underscoring its exclusivity.
ABOUT PROJECT
Materials Used in Pucifi Packaging Design
The label of Noyan Tapan Reserve is crafted from premium textured paper, chosen for its tactile richness and subtle visual depth. The surface has a soft, matte finish that contrasts elegantly with the crisp typography and clean layout. Select design elements, such as the name and varietal details, are printed with precise red ink, delivering sharp definition and intentional contrast. A fine embossed bird icon and vertically aligned “RESERVE” lettering add dimensionality without disrupting the minimalist composition. Every element is applied with care, ensuring both technical precision and a handcrafted feel.
Motivation
Motivation
The motivation behind the label design was to create a quiet expression of authenticity and heritage. Rather than relying on ornate visuals or overworked symbolism, we focused on clarity, restraint, and meaning. The label was inspired by the idea of a handwritten archive — a record of craftsmanship, where each detail reflects the wine’s journey. The decision to include vintage, grape variety, and numbering in a structured format evokes archival purity, placing the wine within a broader story of care and tradition. With its minimal aesthetic and thoughtful details, the label becomes a reflection of the wine itself — honest, patient, and deeply rooted.
PROJECT FOR
The Wine Brandy Factory of Hoktemberian was founded in 1942 in the village of Lenughi. After privatization in 1995, it was renamed MAP CJSC.
